Support for start-ups in Bremen
What is a start-up?
The term start-up is often used to describe any type of business that seems somehow fresh and modern. However, if you open a hairdressing salon in your city, however hip it may be, it is not a start-up. The term start-up is used when a company is founded with a new business idea and high growth potential.
Beyond this definition, however, start-ups also stand for a certain "disruptive" self-image: they question familiar processes and try out new things. In doing so, they demonstrate a keen nose for trends and for what people want and need. "Just do it and learn from mistakes" - this is the motto that enables start-ups to pick up on new developments faster than the competition and turn them into innovative products.
The start-up culture is therefore characterised by openness, a willingness to learn and a readiness to question every conviction.
© Freepik
How your start-up grows
Phase explanations
Not every start-up actually goes through each of these phases. The transitions between the individual phases are usually fluid and the individual development stages often vary in length.
As a rule, the following start-up phases are mentioned, through which a newly founded innovative company passes in the first few years:
- Focus on value proposition and customer segments, willingness to pay
- It's about desirability:
- Problem vs solution, acquisition and retention strategies
- Lay the foundation: Evaluate and develop ideas, find job-to-be-done and outline and match profits and gains. Build and test hypotheses
- Problem solution fit is achieved
- Problem founder fit is achieved
- Proof of concept is achieved
How we support you:
Consultations and workshops on:
- Corporate values: We work with you to find out which values you and your company embody so that you have a common basis for growth.
- Business Modelling: We work with you to create the business model of your start-up so that the three cornerstones of desirebility, feasibility and viability are in place.
- Value Propositon: We help you to find and match the jobs-to-be-done, pains and gains of your value proposition. So that you can create value for the customer.
- Agile work planning and structures: We support you in integrating agile work planning into your start-up so that you can operate efficiently and flexibly on the market.
- Team roles and structures: We look with you at the roles in the team and the structures. Who does what and is responsible? We help you go from founder to CEO.
- Lean start-up method: We show you how to validate your business model based on hypotheses so that you minimise risk and make the right decisions with confidence.
- Pricing and Value Capture Strategy: We look with you at how your pricing can be and which Value Capture Strategy is suitable for you.
- Investor readiness: We get you ready to take on an investment so that you can make the most suitable investment for you.
- GmbH management: What do I have to consider as CEO of a GmbH? What rights and obligations do I have? We support you in becoming a CEO.
- Pitch training: No investment, no contract without a pitch. We make you fit for both.
- Business planning: Harmonising figures, data and facts in a document and showing a growth path. We support you in creating a business plan.
- Company valuation: We show you how to find out what your company could be worth.
- Product strategy: How can you make sensible decisions about the order in which new products or product features are developed? What makes a good product strategy and how do you create one? We will show you how to proceed.
Financial support:
- Private Equity
- Start-up Funding BRE-up
- Focus on value proposition, customer segments, channels, revenue, team
- It is about desirebility (problem vs solution, acquisition and retention strategies) and
- viability (revenue, pricing and cost streams)
- feasibility (technology, activities, resources, partnerships)
- At the beginning of the phase:
- MVP has been designed and is being tested
- Pilot customer has been found and is using the product or service
- At the end of the phase:
- Customer base is expanded to include additional pilot customers
- MVP is iterated further and ends in a saleable product or service
- Product-market fit is achieved, market entry has taken place and scaling is being prepared.
- Business model - market fit is being prepared
How we support you:
In addition to the services from the previous phase, we offer you support with (link to previous phase because services already exist)
- Product strategy: How can you make sensible decisions about the order in which new products or product features are developed? What makes a good product strategy and how do you create one? We show you how to proceed.
- Leadership and Culture: We support you in making the transition from founder to CEO to leader without losing the start-up culture.
- GoToMarket-Strategy: We support you in finding the right sales strategy so that your company can pursue acquisition and retention strategies.
- Mentoring: Experience makes the difference! We provide you with mentors so that you can have experienced entrepreneurs at your side and thus gain more confidence.
- Pilot projects: The first customer - a challenge! We support you in finding, initiating, matching and working with SMEs so that your first customers don't remain wishful thinking.
- Focus on scaling the business model. Of particular importance in this phase is the interoperability of value proposition, customer segments channels, revenue, costs, partners, key activities and key resources, team
- Business model market fit is achieved
- Business model fits together with all its components and the team, as can be seen from rising sales with almost the same use of resources.
- It is about the scalability of
- desirebility (problem vs. solution, acquisition and retention strategies) and
- viability (revenue, pricing and cost streams)
- feasibility (technology, activities, resources, partnerships)
- It is about professionalising the organisation and its processes
- Team building
- New pay: Developing salary models
- Organisational structure
- Process management
- Operations excellence
- Entering new markets - internationalisation as an option
How we support you:
- Mentoring: Scaling makes the difference! We provide you with mentors so that you can have entrepreneurial personalities with scaling experience at your side and thus gain more security.
- Pilot projects: The first customer - a challenge! We support you in finding, initiating, matching and collaborating with SMEs so that your first customers don't remain wishful thinking.
- Product strategy ready to scale: How can you make sensible decisions about the order in which new products or product features are developed as the company grows?
- Leadership and culture ready to scale: We support you in making the transition from founder to CEO and leader without losing the start-up culture. Especially in scaling mode
- Sales Strategy ready to scale: We support you in finding the right sales strategy in scaling mode so that your company can pursue acquisition and retention strategies.
